Sport-Inspired Brand Brings the Seasons to Life with Global Photo Shoot in Santa Barbara, Calif.
West Palm Beach, Florida, United States
U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has launched its iconic, sport-inspired Spring-Summer Collection for 2023. The brand’s global photo shoot took place in historic Santa Barbara, Calif., known for its spectacular weather, beautiful vineyards, romantic Mediterranean-inspired backdrops and dramatic central California sunsets.
U.S. Polo Assn.’s Spring-Summer 2023 Collection represents all things fresh and vibrant in the upcoming seasons. In this beautiful Santa Barbara setting, sun-washed pastels are layered with textured linens and shot beside the golden glow of Pacific Coast sunshine. Lush rose gardens, winding pathways and scenic vistas showcase the soft silhouettes of U.S. Polo Assn.’s seasonal dresses topped with soft sweaters. Tonal polo shirts are perfectly paired with classic denim that will never go out of style, along with accessories that shine, such as stylish bags and reversible totes, fashionable footwear, and on-trend eyewear, to complete an entire look that’s warm-weather worthy.
“For the U.S. Polo Assn. Spring-Summer 2023 Collection, our Design Team was most excited about the texture of the fabrics of the season, especially linen, and linen-cotton blends, because these natural fabrics keep us cool, comfortable and looking great in these warm weather temperatures,” said Brian Kaminer, SVP of Brand and Product for U.S. Polo Assn. “Stunning colors, from pastels to brights, are always a key element of our brand’s classic, American style, fitting in perfectly with this season’s trends to give that cool, coastal California vibe.”
U.S. Polo Assn. is known for its sport-inspired, classic American style and each season the brand takes it to a new level with unique colors, styles, and fabrics. The Spring-Summer 2023 Collection is innovative in its colorful and modern assortments, including global apparel with sustainable aspects.
“The U.S. Polo Assn. Design Team was able to capture this iconic Spring-Summer 2023 Collection in Santa Barbara, inspired by everything that makes us think of coastal California; not to mention the location is home to some of the sport’s most historic and prestigious polo clubs,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the global, multi-billion-dollar U.S. Polo Assn. brand. “Every season, we focus on evolving our core products as well as innovating new ones, while always staying true to our authentic connection to the sport of polo.”
–Press release through NewsVoir