Dubai, UAE: Ready to give your mornings a serious upgrade? Jones the Grocer is rolling out its all-new breakfast menu across UAE locations on October 8, and it’s set to make you want to leap out of bed!
This new breakfast lineup is a vibrant fusion of wellness-inspired plates, indulgent classics, and exciting spins on your favorite breakfast staples, all balancing wholesome ingredients with gourmet flair. Think crispy croissants, nutritious bowls, bold flavors, and creative takes on eggs that’ll have you coming back for more.
So, what’s on the menu? To kick things off, the Sujuk Sunrise brings together perfectly cooked eggs, grilled sujuk sausage, smoky beef bacon, kale, and feta, all complemented by a rich red pepper sauce. This hearty dish is a flavour-packed way to start your day and is bound to become a new favourite.
Equally unmissable is the Merguez Breakfast Burger, a bold take on the breakfast burger, featuring a combination of spicy minced merguez sausage, fried egg, chermoula ketchup, sundried tomatoes, pickled onions, and rocket, all nestled in a soft brioche bun.
If you’re in the mood for something with a little extra heat, the Sambal Scramble is a must-try, featuring spiced sambal eggs, crispy onions, and hot honey, served on flakey paratha. It’s sure to hit the spot!
Egg lovers are in for a treat with the Mediterranean-inspired Anatoli
Need a wellness wake-up and a nourishing start? Try the Jones Avocado Toast topped with zhoug sauce, labneh, and basil on toasted sourdough. For a healthy and balanced morning, the wellness bowls provide the perfect blend of flavour and nutrition: Fuel your day with the Ancient Grain Bowl—a hearty mix of grains, harissa hummus, gochujang-glazed aubergine, and furikake avocado, or the Coconut Granola Bowl for a fruity twist with coconut yoghurt, maple granola, mango, kiwi, and berries.
For those with a sweet tooth, you can’t go wrong with the indulgent Blueberry Hotcake, topped with mascarpone, fresh berries, and blueberry compote, or the decadent Maple French Toast, served with caramelised banana, crème anglaise, and maple syrup on sugar-crusted brioche.
“This new menu is all about bold flavours. Our goal is to offer our guests a gourmet breakfast experience that’s both delicious and memorable,” said Yunib Siddiqui, CEO of Jones the Grocer. “We’ve reimagined classic breakfast dishes with a modern twist, using only the freshest ingredients to bring out the best flavours.”
The breakfast menu will be available across all Jones the Grocer UAE locations from 8am daily until 12pm on weekdays, and extended until 4pm on weekends and public holidays, giving guests the flexibility to enjoy the new offerings at their convenience.
For more information or to preview the full menu, visit jonesthegrocer.com.
–Press release
