As the world celebrates International Fragrance Day, Zed Black, a popular household brand of agarbatti, prayer essentials & fragrance industry for the last 3 decades has proudly unveiled its ORVA Reed Diffuser Series, adding to their home fragrance category. The move is a testament to their unwavering commitment to enriching lives through captivating fragrances. In the fiscal year beginning April 2024, MP based, Mysore Deep Perfumery House (MDPH), the leading manufacturer, retailer and exporter of top-notch incense products is gearing up to introduce an impressive array of products, elevating its flagship brands, Zed Black and Orva, signalling a significant expansion and enhancement of its product portfolio.

With an impressive collection of 10 fragrances including global favourites like Apple Cinnamon, Cherry Blossom, Citronella, Exotic Jasmine, French Lavender, Goji Berries, Lemongrass, Midnight Rose, Oudh, and Vanilla Latte, MDPH continues to delight customers with its diverse and high-quality offerings. In recent years, there has been a noticeable surge in the recognition and utilization of aromatherapy for its myriad benefits derived from essential oils. As individuals increasingly prioritize holistic wellness practices, aromatherapy has emerged as a powerful tool for promoting physical, emotional, and mental well-being.

MDPH, a leading name in the industry has set an exemplary standard by manufacturing an astounding 3.5 crore incense sticks daily, all powered by solar energy. Beyond mere profitability, the company is steadfast in its mission to promote renewable energy sources, seamlessly aligning with the government’s ambitious plan for sustainable development. Mysore Deep Perfumery House is positioned as a reliable ally for effortlessly diffusing fragrances, transcending from the sacred aura of the puja room to the cosy atmosphere of the living room, and extending to personal spaces such as cars and individual use. Their commitment lies in elevating every facet of daily life through the transformative influence of scent.

Ankit Agrawal, Director, Mysore Deep Perfumery House shared, “At MDPH, we are dedicated to creating immersive sensory experiences that resonate with our customers on a profound level. With the launch of the ORVA Reed Diffuser Series on International Fragrance Day, we reaffirm our commitment to being the go-to provider for fragrances spanning from the puja room to the living room, from car fragrances to personal use thus continually redefining the concept of luxury and indulgence in the domain of fragrance. Each product is meticulously crafted to evoke emotions, evoke memories, and elevate the ambience of any environment, making MDPH the discerning choice for those who seek soothing sensory experiences.”

In this burgeoning landscape of complete wellness seeking to create a tranquil atmosphere for relaxation, Orva hopes to be a cherished ally in the pursuit of holistic well-being, offering a simple yet powerful means of incorporating the benefits of essential oils into daily life. From the comforting embrace of Apple Cinnamon to the revitalizing allure of Goji Berries and the indulgent richness of Vanilla Latte, each fragrance in the collection embodies sophistication and refinement, transforming any space into a sanctuary of tranquillity and elegance. Designed to complement modern lifestyles, the ORVA Reed Diffusers seamlessly integrate into any environment, infusing it with a sense of serenity and sophistication. Featuring a sleek and minimalist packaging that effortlessly complements modern interiors, the premium quality reeds ensure a consistent and long-lasting release of fragrance, allowing users to enjoy the captivating scents for weeks on end whether used to create a welcoming ambience in the foyer, infuse tranquillity in the bedroom, or add a touch of sophistication to the living room, the ORVA Reed Diffuser Series offers endless possibilities for personal expression and relaxation.