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Cultural development in Ayodhya will give a boost to hospitality sector

  • Lucknow, Kanpur, Prayagraj, Varanasi and Gorakhpur to benefit with cultural development and influx of tourists in Ayodhya

By Our Correspondent

Lucknow: Chief Minister Yogi Adityanath envisions Ayodhya as the religious and cultural capital of the world. To realize this goal, extensive efforts are underway to beautify Ayodhya. The cultural development of Ayodhya is expected to stimulate growth in the hospitality sector, leading to a substantial increase in employment opportunities. This positive impact will extend beyond Ayodhya, benefiting cities such as Lucknow, Kanpur, Prayagraj, Varanasi, and Gorakhpur.

Increase in the number of people searching Ayodhya on social media

The number of people searching for Ayodhya has increased by about a thousand percent on social media in the past few years. These figures raise hopes in the hospitality and related sectors. People associated with this industry estimate that in the coming years, Ayodhya will be among the top destinations for tourists/devotees, considering the regular influx.

Currently, Tirupati Balaji, which is counted among the most prosperous temples of the country, holds the top position in this regard. Around 50,000 tourists/devotees visit there every day. On special occasions or holidays, this number reaches close to one lakh.

Ayodhya witnesses increase in number of tourists

Yogi Adityanath’s focus on the development of Ayodhya since becoming the Chief Minister, particularly through initiatives and events like Deepotsav, has attracted the attention of the country and the world. The number of tourists/devotees visiting Ayodhya has consistently increased. According to the tourism department’s statistics, until 2017, approximately two lakh tourists/devotees used to come to Ayodhya every year. Now, this number has increased to two crore. It is estimated that in the next few years, the hospitality industry will provide employment to 20,000 to 25,000 people every year.

Three lakh people can come every day after consecration ceremony in Ayodhya

According to Mukesh Meshram, the Principal Secretary of the Tourism Department of the Uttar Pradesh government, approximately three lakh tourists/devotees are expected to visit Ayodhya every day by 2030. Those associated with the hotel industry estimate that in the weeks following the consecration ceremony on January 22, this number could range from three to six to seven lakhs. For those who wish to stay, there will be a need for facilities such as hotels, motels, restaurants, and transportation in Ayodhya, depending on their purchasing power.

All hotel industry brands are showing interest in Ayodhya

Presently, almost all the brands associated with the hotel industry have shown interest in Ayodhya. Many of them have acquired land, and construction work is underway for some. Others are in a wait-and-watch situation. After the consecration ceremony, they will decide on the nature of their properties based on the number of tourists/devotees visiting and their purchasing capacity.

Govt is considering providing additional relaxations for the industry

To attract investors in this sector in the state, the Yogi government is considering giving some more relaxations in the construction of hotels in major cities of the state, including Ayodhya, Lucknow, and Varanasi. A seven-member committee has been formed in this regard. The committee could suggest removal of some complexities related to builders’ bylaws.

CM Yogi himself took notice of these complexities. It is hoped that the committee can provide suggestions, such as reducing the cost of map fee, standardizing the width of land and roads for construction, etc.

What the industry says

According to Bhavya Malhotra, the former banquet manager at ITC Maurya, New Delhi, the ideal situation for any hotel is to have three service providers per room. This includes departments like the front office, housekeeping, food and beverage, laundry, finance, human resources, horticulture, sales, etc. If the property is small and some departments are missing, the number of service providers could be slightly less, but there should still be at least two employees per room. Having fewer than this could result in not providing satisfactory service to customers.

Notably, the increase in the number of tourists/devotees will benefit not only the hotel industry but also sectors related to aviation, railways, road transport corporations, and logistics.





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