New Delhi, Delhi, India
India’s leading private radio and entertainment network, Red FM network was honoured with the maximum number of awards and the Audio Brand of The Year at the 3rd edition of Media Brand Awards 2023. The ceremony took place at Radisson Blu Plaza, Delhi Airport on April 27, 2023.
Media Brand Awards celebrate brands that work hard for their brand image with their unique initiatives and campaigns. Under their special award category, Red FM won ‘Audio Brand of The Year’ for Red FM’s conviction in bringing out the best of indie and superhit music. Red FM also bagged a total of 16 awards across digital, brand activation, CSR activities, content, and radio.
Speaking on the announcement, Nisha Narayanan, Director & COO, Red FM, and Magic FM, said, “We are delighted to be awarded the maximum number of honours besides being the ‘Audio Brand of The Year.’ This award is a testament and inspiration for the teams to challenge the boundaries and think beyond routine. This help us in raising the bar on both creativity and social responsibility. The ecosystem is changing to audio instead of radio and as a brand that is NAT-local in nature, we believe in inclusion and regional diversity. We are happy to be a brand that is constantly striving to keep ourselves relevant to the audience by persistently working on transformation, embracing digital, focusing on creativity and believing in the power of hyper-local and regional content.“
S.No |
Super Category |
Campaign Name |
|
1 |
Best Moment Marketing |
India at 75 |
Gold |
2 |
Best CSR Initiative |
Jail Radio |
Gold |
3 |
Innovation in Content |
Vibe Check |
Gold |
4 |
Best Brand Activation |
Phone free day |
Gold |
5 |
Best Digital Brand Video |
MUTHOOT FINANCE SUNHERI SOCH 2 |
Gold |
6 |
Best Moment Marketing |
#ShramKaSamman |
Gold |
7 |
Best Event & Experiential Marketing |
South Side Story |
Silver |
8 |
Best Influencer Marketing (Campaign) |
Vibe Check |
Silver |
9 |
Best Branded Content (Single) |
EASE MY TRIP SPARKLER INTERGRATION |
Silver |
10 |
Best Branded Content (Single) |
#NoMoreToxic |
Silver |
11 |
Best Innovation in Digital |
Kavi Collective |
Bronze |
12 |
Best Innovation in Digital |
Game on with Saas Bahu – Rj Karishma |
Bronze |
13 |
Social Media – Best Use of YouTube |
Indie Hain Hum 3 |
Bronze |
14 |
Innovation In Content |
Rainbow Diaries with Mandee Kabir |
Bronze |
15 |
Best Integrated campaign |
Rainbow Diaries with Mandee Kabir |
Bronze |
16 |
Best CSR Initiative |
Stree Rickshaw |
Bronze |
–Press release through NewsVoir