TATA AIG General Insurance Company Limited, one of the leading general insurance companies in India, announced its commitment to offer expected insurance claim settlements to its policyholders with no unexpected deductions. This pledge is a cornerstone of their new brand campaign, “Expect the Expected“.

The campaign video created by Martech network, Wondrlab, featuring brand ambassador Ranbir Kapoor and renowned filmmaker Rohit Shetty, is crafted to spotlight TATA AIG’s holistic approach towards demystifying the claims process, to reinforce the company’s commitment to assess claims as per terms and conditions.

The primary objective of this campaign is to instil confidence in the policyholders, assuring them that their claims will be handled with transparency and integrity, ensuring fair and comprehensive claim settlements.

Link to campaign video: youtu.be/KpHtx8_d0Xs

Speaking about this commitment, Mr. Neelesh Garg, MD & CEO, TATA AIG General Insurance Co. Ltd. said, “At TATA AIG we remain focused on delivering on our promises and providing a seamless experience to each of our policyholders. We understand the concerns of our customers and realize that the true measure of an insurance policy lies in the claims process. With the launch of the “Expect the Expected” campaign, we want to assure our customers that we will pay their claims in a hassle-free manner and that they get what is rightfully theirs.” 

Talking about the campaign, Mr. Saurav Jaiswal – President & Chief Operating Officer, TATA AIG General Insurance Company Limited, said, “At TATA AIG, we strongly believe in delivering our promises and creating a hassle-free experience for all our policyholders. Through our campaign, we are trying to convey a very potent message – TATA AIG is not just about promises; it’s about delivering the expected and that includes a seamless claims experience.”

TATA AIG has designed the “Expect the Expected” campaign with a 360-degree approach, with television being the primary medium. In addition to this, the campaign video will be featured across the company’s social media channels and other various media platforms, including outdoor and print.