- Rajahmundry marks the 3rd Gold Point centre in Andhra Pradesh for Muthoot EXIM after Vishakhapatnam and Vijayawada
Rajahmundry: Muthoot Exim (P) Ltd, the precious metal arm of business conglomerate Muthoot Pappachan Group (also known as Muthoot Blue), has opened new Muthoot Gold Point Centre at G.S. Rao Complex, D.No:6-6-10, Ground Floor, T.Nagar, Near Kotipalli Bus stand, Rajahmundry. This Gold Point centre will be the third in the state from Muthoot Exim aimed at providing the customers a trusted and credible centre to sell their gold ensuring a seamless transparent process. With this new branch, the company today has 18 Gold Point centres in India including two ‘Mobile Muthoot Gold Point’ which collects gold from the doorstep of the customers. Muthoot Exim, through its Gold Point Centres, buys old and used gold items directly from customers, which is later reprocessed, refined and supplied for domestic consumption.
The first Gold Point centre was launched by the organisation in Coimbatore in 2015 and have expanded to other cities since then including Mumbai, Bengaluru, Chennai, Delhi, Kolkata, Madurai, Vijayawada, Ernakulam (Kochi), Noida, Pune, Hyderabad, Indore, Visakhapatnam, Gurgaon and Mysuru.
Muthoot Exim is the first national level organised sector venture to get into recycling of gold which is in line with the vision laid down by the Government of India for the Indian Gold Industry to reduce India’s overdependence of imports. It is also the first organization in India to launch doorstep service with launch of mobile vans in Mumbai & Bengaluru. The company intends to revolutionize the retail recycled gold segment by empowering customers with transparency, scientific assessment and best practises that would enable them to get fair value for their Gold.
Commenting on the launch, Keyur Shah, CEO – Muthoot Exim said, “Rajahmundry is one of the key markets in the precious metals trade, and we are delighted to offer our service in this promising city. The new branch will help us reach out to more customers who require our service. This move is part of our continued commitment to providing our customers with a unique and industry-first process of transparent and scientific testing and assessment of gold. It embodies our vision of helping the common man put their asset to productive use while encouraging the recycling of gold, thus contributing to the idea of the Government of India to reduce gold imports into the country”.
Highlighting the importance of the launch, Mr. Thomas Muthoot, Executive Director – Muthoot Pappachan Group & Managing Director – Muthoot Exim said, “We have taken several strategic steps across all our businesses as a part of our transformation strategy. While we strengthen our presence nationally, Muthoot Pappachan Group’s strength & differentiation emanates from its core philosophy of intimate understanding of each individual customer’s needs & desires and then working out solutions to help change his or her life for better. Muthoot Exim is one of the fastest growing businesses for us and our expansion comes at a time when the industry along with the aspirations of the common man is also growing. As is our avowed vision, we will continue to look at customer-centric endeavours to help empowering the common man towards achieving his aspirations.”
