San Ramon, California, United States
Key Takeaways
- Grid Dynamics and its client Yieldmo have co-innovated to develop an advanced ML platform with a comprehensive toolset that helps to streamline ad tech processes and improve the overall effectiveness of ad campaigns.
- Leveraging the new ML platform, Yieldmo optimizes campaign delivery and performance for its advertisers, while taking advantage of the platform’s high scalability, fast time to market for new features and low maintenance requirements.
Grid Dynamics Holdings, Inc. (NASDAQ:GDYN) (Grid Dynamics), a leader in enterprise-level digital transformation services and solutions, today proudly announced its client Yieldmo, a leading advertising technology platform, has deployed an innovative ML platform that is highly efficient at matching users, publishers, and advertisers to optimize campaign delivery and performance. Yieldmo is a smart, programmatic ad exchange operating on massive amounts of data and processes billions of ad placements daily. Yieldmo and Grid Dynamics co-innovated to deploy this new ML platform providing benefits that include high scalability, fast time to market for new features, and low maintenance requirements.
In real-time, this solution curates the ad inventory for Yieldmo’s various target audiences, campaigns, and advertisers and assesses how likely a particular ad request is to result in a desired event, such as a click or video completion. Having such capabilities requires sophisticated machine learning (ML) models and advanced software engineering to develop and deliver ML models to production. It also requires a robust, scalable, and proven ML platform, drastically reducing operation costs and simplifying the process of running business experiments. Read this blog post to learn more details about this scalable, configuration-driven ML Platform.
“The ad experience significantly impacts the success of advertising campaigns, so we developed a flexible and scaled experimentation and optimization system to maximize outcomes for our clients,” said Sergei Izrailev, Head of Analytics and Data Science at Yieldmo.
“ML platforms, MLOps, and LLMOps become increasingly more important for virtually all enterprises as the development of AI/ML solutions intensifies,” said Ilya Katsov, VP of Technology at Grid Dynamics, “We have a very solid offering in this area and collaboration with Yieldmo is a great illustration of how it helps to create a state-of-the-art solution even for a challenging and demanding domain such as internet advertising.”
Grid Dynamics is advancing the rapid deployment of ML platforms with its innovative ML Platform Starter Kit, one among many innovative, business-driving solutions underpinning the company’s GigaCube growth strategy. Visit this page to learn more about the Grid Dynamics ML Platform Starter Kit.
