Mumbai, Maharashtra, India
On the occasion of World Tourism Day, VIP Bags, a pioneering force in the luggage and travel accessories industry, proudly unveiled a ground-breaking consumer-led campaign for the new VIP Maestro range. Powered by cutting-edge Artificial Intelligence technology, the campaign engaged consumers like never before and showcased VIP Bags’ latest Unbreakable Maestro luggage range in some of the most extreme and iconic natural settings across the globe.
Known for crafting premium luggage solutions, VIP Bags took a bold step into the future by putting the power of choice in the hands of its consumers. The campaign was hosted exclusively on Instagram, where VIP Bags’ followers were granted the unique opportunity to decide where in the world the Maestro luggage would be featured. Over the span of just four hours, the luggage journeyed to five awe-inspiring destinations, each known for its extreme natural attributes. From the dizzying heights of Mount Everest, the world’s highest point, to the scorching sands of Death Valley, Earth’s hottest location, and from the lush Amazon Rainforest, the largest of its kind, to the unfathomable depths of the Mariana Trench, Earth’s deepest point, VIP Bags employed AI technology to exhibit the unmatched durability and resilience of the Maestro luggage range.
However, the brand didn’t stop there in pushing the boundaries of imagination. The luggage was even taken on a virtual adventure to Jurassic Park, where a stunning image captured the Maestro standing tall next to a T-Rex, emphasizing the unbreakable nature of this innovative luggage in a fun and unique manner.
Praful Gupta, Vice-President, Marketing at VIP Industries Limited, added “Our World Tourism Day campaign represents a riveting shift in how we engage with our consumers. We wanted to create an experience that not only showcased the durability and reliability of our Unbreakable Maestro luggage but also allowed our customers to be a part of its journey. It’s about celebrating the spirit of adventure and exploration together, and we are thrilled with the response.”
“In our quest to reimagine VIP Bags’ identity with the ‘Where’s Next’ campaign, we embarked on an exciting journey, introducing Maestro as our fearless explorer. We wanted to engage directly with our consumers, and what better occasion than World Tourism Day to begin the adventure. With this campaign we sought to harness AI not just for optimisation and efficiency but to foster a deeper connection with our consumers. I think AI is an incredibly powerful tool to build distinctive martech journeys and keep consumer focus on our brand’s core offering. With this exciting consumer-led campaign, we’ve set a precedent for what’s possible when technology and creativity merge to elevate the consumer experience,” said Suyash Dongare, Head, Digital Marketing at VIP Industries Limited.
What makes this campaign truly remarkable is the organic engagement it generated. VIP Bags achieved an unprecedented level of audience involvement, turning this into one of the highest organically engaged activities within just 10 hours of its launch. The campaign was a resounding success, with users actively participating in determining the Maestro’s journey and experiencing its capabilities in real-time on Instagram.
By pioneering this AI-led activation guided by users and executed live on Instagram, VIP Bags has not only demonstrated its commitment to innovation but has also become the first luggage brand to break new ground in the world of consumer-driven AI campaigns. The campaign effectively showcased how the Unbreakable Maestro luggage range is not just a product; it’s a symbol of resilience, adventure, and consumer empowerment.
