Leveraging Bizom’s Seller Platform, Mankind Pharma’s extensive product catalogue is now effortlessly within reach for buyers across the ever-expanding ONDC Network. This integration will help with the widespread visibility of Mankind Pharma’s brands on every buyer app within the network, presenting consumers with an unparalleled and widespread shopping experience marked by utmost convenience.

The consumer health division is a rapidly expanding segment of Mankind Pharma, having achieved a compounded annual growth rate (CAGR) of approximately 22% in FY21-23. By joining the ONDC Network, the division looks to strengthen its nationwide presence after having already established the division as a market leader in consumer healthcare products.

ONDC has been successful in disrupting the e-commerce industry in the country and Mankind Pharma will seek to add invaluable medical products to the extensive range of offerings that the home-grown e-commerce network currently offers to its user base. With this, Mankind Pharma envisions creating numerous consumer touchpoints through innovations within the ONDC Network.

“ONDC is built to empower all kinds of businesses to attain a deeper penetration into the consumer market without any entry barriers. Mankind Pharma getting onboard will serve as a key addition to the health and wellness category on our Network. With more major brands joining us, it solidifies the inclusive nature of the open network that will further boost innovation and economic opportunities for millions,” said Shireesh Joshi, CBO, ONDC.

Joy Chatterjee – AVP Sales & Marketing – Consumer Division said, “Mankind Pharma has played a pivotal role in influencing and shaping the trajectory of the Indian Health and Wellness sector. The company’s collaboration with ONDC represents a significant milestone, symbolising a strategic move that enhances its commitment to advancing healthcare inclusivity across a wider demographic spectrum throughout the nation. This move is a representation of Mankind Pharma’s proactive approach to contribute significantly to the health and well-being of the Indian population by embracing innovative partnerships and strategies.”

Lalit Bhise, Co-founder & CEO of Bizom said, “As a technology leader in the CPG space, Bizom always believes in the intersection of technology and transformation. From that point of view, Bizom wholeheartedly believes in ONDC’s mission and is committed to bringing its market leadership to ONDC through hundreds of brands, and millions of retailers. Mankind Pharma is a key partner to Bizom and is a leader in the health and wellness category in India. We are proud to be bringing them to ONDC as a category leader.”