- The online tournament witnessed an unprecedented over 215,000 participants
- The previous world record held by the brand itself, hosted 109,000 participants in July 2020
The team began this mission with the motivation of raising the bar across all aspects of the brand ranging from technological capabilities, player convenience and much more, alongside providing a unique entertainment experience to a growing number of online Rummy enthusiasts. For this, RummyCulture looked at strengthening the technological platform that could host a vast number of participants online from various locations. This achievement also comes as a significant milestone for the company’s talent and a testament to its mettle in overcoming challenges and scaling great heights of innovation.
A few of the challenges faced by the team were explored first-hand from a technology, business and marketing standpoint. With its cutting-edge capabilities, RummyCulture successfully ensured that the platform ran smoothly without any barriers or system crashes while hosting the event. The brand also brought together such a vast pool of participants via various marketing efforts including leveraging its in-app properties, push notifications, and other user touchpoints. From a technology perspective, a lot of efforts went into scaling the core gameplay system to seamlessly handle lakhs of concurrent players.
Sumanta Sengupta, VP – Marketing, Gameskraft said, “The GUINNESS WORLD RECORDS title for the largest online rummy tournament is quite a milestone for RummyCulture, demonstrating its exceptional capabilities and expertise as a leading online skill-based gaming platform. With its advanced technological know-how, RummyCulture has made a mark for itself in the Indian online gaming world and set new benchmarks. The brand’s relentless efforts to overcome challenges exemplify our commitment to providing the best gaming experience for our users. This achievement is a testament to our unwavering dedication to innovation, excellence, and customer satisfaction.”
Rahul Goyal, Senior VP – Technology, Gameskraft said, “Our focus for the tournament was to ensure a seamless experience for our players, without any crashes or latency in systems. We applied our learnings from past experiences, to ensure high availability, instant scalability, and fault tolerance in order to handle a sudden influx of over 215,000 participants during the tournament start. We optimised every component of the technology stack and gradually scaled our tournament over the last four weeks to host the world’s biggest online Rummy tournament.”
Rishi Nath, Adjudicator, Guinness World Records said, “We at Guinness World Records would like to congratulate RummyCulture and Gameskraft Technologies Private Limited on achieving the record for the “largest online rummy tournament.” As the online gaming industry continues to grow, we are excited to see new records and achievements of the future.”
Tournaments have been one of the biggest engagement levers for RummyCulture. The brand has hosted the ‘Sunday Mega Blockbuster’ tournament in the past, which has also given it a leg up in adding to its already huge user base tally of 2.5 crore verified players. RummyCulture is an ISO 9001:2015 and RNG certified gaming platform, meaning table and player selection is 100% random and not triggered by any specific algorithm.
–Business Wire India
